I’m always one to marvel at these sort of ads that make you think “is that for real or just a lot of CGI?” My hat goes off to the guys that produced this though, I love the concept (even if it does seem like an amateur film that Samsung have just stuck their logo on at the end to gain credit for).
FHM’s frog fetish
Posted in Advertising with tags ads, advert, Advertising, creative, FHM on February 17, 2009 by Stuart NewtonQuirky advert for FHM in Germany. Text reads: “98 percent of all men don’t see a frog here.”

…but the other 2% probably see a frog first, then realise.
Google turns stalker
Posted in Advertising, Technology with tags Advertising, eBay, Google, Latitude, Location-based, Mobile App, Twitter on February 5, 2009 by Stuart NewtonGoogle have once again raised the digital technology bar with their new mobile app Google Latitude; allowing users to pinpoint their friend’s locations on a map, as well as seeing twitter-style status updates beneath each person.
Although location-based applications have been available for some time now, I can’t help but think that the use of the technology in this way could raise certain privacy issues.
I can certainly see the advantage of this technology from a business perspective; many company’s would pay huge sums of money to get hold of this sort of data to allow targeted, location-based advertising or whatever they so desire; but I still can’t help but think if it ever does get to that point, the general public are just going to hate advertisers even more.
I have nothing against Google, but it seems that Joe Public is completely oblivious to the power they’re giving the digital giant; surely it’s only a matter of time until someone leaves a laptop on a train and the personal information of millions of people gets sold on eBay?

